Sunday, August 20, 2006

Front Page News

They are expanding the Sainsbury's near where I live. Lots of big signs everywhere apologising for the inconvenience and tempting me with a bigger, better store "for you to try". Wouldn't it be good if it said, in huge letters, "We hope we'll make a LOT more profit!"

All over the car park there are these signs:

Two things:

1) the very interesting spelling of "vehicular"
2) what on earth does the sign mean?

Some of the car park is paved but you can't get your car onto the paved bits, should you want to, because they are blocked off with cones.

So there we have it. A dozen identical misspelled meaningless signs, all over the car park, and nobody at Sainsbury's seems to have noticed. Okay, it's not in the teensiest bit important in the greater scheme of things. I know that: it's just that I found it intriguing that they had gone to all the trouble of commissioning these signs, unpacking them ("Ooh, great signs eh, I bet the customers will love these") and putting them up all over the car park without anyone apparently asking WHAT THE HELL DOES THIS MEAN?

Yesterday half the front page of The Times yesterday was taken up with a colour photo of Pete Doherty's mother looking rather upset, because young Pete, who is a singer who takes drugs, is taking drugs again. In the greater scheme of things, that wasn't important either, unless you're him, or his mum, or Kate Moss maybe, and I'm not, and neither are you. I know it's the middle of August but really - I would guess if any of us thought for nearly ten seconds we could come up with something a bit more worthy of the front page of The Times.

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