Thursday, November 09, 2006

With Succulent Chicken and Liver

Ocean Delicacies with Plaice and Shrimps in Gravy. Gourmet Gold with Select Duck and Turkey, or with Delightful Salmon and Sole. Rich in Beef. Rich in Chicken.

Mmm, sounds delicious. Let’s hear more about those Ocean Delicacies, shall we?

What could be more perfect than gently prepared dishes with seafood? Introducing Ocean Delicacies with selected seafood. Tender flakes with fish, carefully steam cooked to retain the natural taste of the sea, combined with delicious shrimps: an irresistible gourmet experience to please the expert palate of your - -

Cat. It’s cat food.

And if we look a little bit more carefully at the above-mentioned Ocean Delicacies, here’s the list of ingredients:

Meat and animal derivatives, vegetable and protein extracts, fish and fish derivatives (of which plaice 4%) molluscs and crustaceans (shrimp 4%), minerals. Contains EC permitted colorant.

So in “selected seafood” the new and creative use of the word “selected” presumably means “anything caught in the bottom of the net”.

And there’s not actually a lot of plaice and shrimps in it, is there?

Though actually, why should there be? The cat food manufacturers play on the fact that, because we think plaice and shrimps are a bit classy, our cats will prefer them too: but that might not be the case. They may well prefer the Poofaced Slimefish from the bottom of the sea.

And then there’s the interesting word MEAT.

What kind of meat? Fillet steak? No, we know it isn’t. We know it’s Dead Horse with a touch of Kangaroo.

But we are British: we love our cats: they are little four-legged people to us: we don’t want to think about them eating Cheval Kangourou, we want to think about them eating Mini Fillets in Gravy.

And now, because of the current vogue for healthy food, they are trying to persuade us to buy different kinds of cat food for cats of different ages. Perfect Fit – Active – for Spirited Adventurers, it says here. And I bought it! What’s in it? With added Kangaroo, to make your cat jump higher!? I don’t think so.

I can tell you one thing. No Government of Great Britain will ever make pet food manufacturers list the full ingredients. There’d be rioting in the streets.

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